Retail is back, but not where you think — Bitget COO

Vugar Usi Zade dispelled the myth that retail investors are no longer interested in Bitcoin and cryptocurrency.

Despite the widespread belief that retail investors have exited the cryptocurrency space, that’s not the case. According to Vugar Usi Zade, chief operating officer of Bitget, they’ve simply changed their approach.

In an interview with Cointelegraph at the Consensus conference in Toronto, Canada, Usi Zade explained that retail trading has shifted away from rampant speculation and toward more practical and sustainable use cases. 

He attributes this change, in part, to lingering PTSD from the last crypto market cycle, as well as broader macroeconomic uncertainty fueled by the Trump administration, which has placed downward pressure on risk assets throughout 2025.

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