Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

May 15 2025 bitcoin


Retail investors have been the biggest net sellers of Bitcoin throughout 2025, but this might change once BTC hits new price highs.

Key takeaways:

Google search data and app rankings show retail Bitcoin investor demand near 6-month lows.

Retail investor interest typically peaks 1 week after BTC breaks all-time highs.

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