Apple eyes generative AI to speed up custom chip design: Report

Apple may use generative AI to streamline chip design, building on years of AI-driven workflows with help from key EDA partners, Reuters reports.

Tech giant Apple Inc. is reportedly considering using artificial intelligence to help speed up the design of the custom chips that power its devices. 

At a speech last month at the ITF World Conference in Belgium, Apple’s senior vice president of hardware technologies, Johny Srouji, said one of the key lessons the firm learned was that it needed to use the most cutting-edge tools available to design its chips, Reuters reported on Thursday, citing a video of the talk.

“EDA (electronic design automation) companies are super critical in supporting our chip design complexities,” Srouji said. “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.”

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